Show whether the job and the area fit before anyone books a site visit
People hiring a contractor are not browsing a catalog. They want to know if you do this kind of work, if you come to their area, what the process looks like, and whether a site visit is worth asking for. Budget, duration, and subsidies come next, and they are easy to over-answer.
WebsiteChat replies from the project, area, and process pages you publish, plus text-selectable PDFs on eligible plans. It does not survey a building or produce a quote.
Owners first check the job, the area, and whether a visit is worth it
The useful chat shortens that check. A precise build price before anyone has seen the site is the failure mode.
Service area is a map people do not read carefully
A project photo from another city is not proof you will travel there. The area page has to win.
New build, renovation, residential, and commercial are different offers
A kitchen remodel and a retail fit-out should not inherit each other’s timeline or examples.
“Free survey” usually has a condition
Free inside a region, for a first visit, or for certain work types. The heading without the condition becomes a promise you did not make.
Subsidies and warranties are where hope outruns the page
Naming a program you explain is fine. Saying the visitor will receive it, or that a warranty covers another company’s work, is not.
What people ask before they book a site visit
These four checks — job, area, process, visit — are the ones that create a serious inquiry.
- Do you take jobs in this area?
- Is the site visit free?
- How long does a renovation usually take?
- Can I see past projects?
- Can I ask about subsidies?
- Do you build new homes or only remodel?
- What does the warranty cover?
- Do you work on commercial spaces as well as houses?
Shorten the fit check and send a real inquiry
Answer area, work type, and the visit process from the site, then hand the survey and the price to the team.
Crawl area, services, and project pages
Where you work, which jobs you take, case studies, the visit steps, and warranty language. A single hero line is not a service area.
Add a process or warranty PDF if that is what you hand out
Eligible plans can use a text-selectable file. Do not upload an old quote as if it were a public price list.
Keep conditions next to the friendly line
“Free visit” stays tied to the area or job type you wrote. A published duration stays a typical range, not a promise for one house.
Point to the consultation you already offer
The form or phone number for a site visit is the conversion. The chat does not schedule the crew or write a contract.
Unsurveyed prices and subsidy awards stay off the chat
Fit and process are public. The building is not.
- Do not give a project price before a survey, unless you published a fixed package for that exact scope
- Do not promise a duration, a start date, or a crew for a site nobody has seen
- Do not say a visitor qualifies for a subsidy or name an amount the program page does not state
- Do not judge defects in another contractor’s work or extend your warranty to it
The four checks before someone requests a visit
Area, job type, process, then the visit. Price comes after someone has looked at the building.
A homeowner just outside the usual towns
The reply uses the area page. If the town is not listed, the answer is to ask the office, not a guessed travel radius.
A renovation with a published process
Steps you wrote — inquiry, visit, proposal — can be repeated. A typical duration can be repeated only with the words you used, such as “varies by condition.”
Someone browsing case studies for a shop, not a house
Commercial examples are used only if you published them. Residential photos are not treated as proof you fit out stores.
A subsidy question
The reply names programs you explain and how to ask the office. It does not award the subsidy.
Crawl the contractor site and test area questions
If the area list and the project map disagree, fix the pages first.
- 01
Create the contractor site
Use the company name on the trucks and the inquiry form.
- 02
Crawl services, areas, and case studies
Separate new build, renovation, residential, and commercial if your pages do.
- 03
Add a public process PDF, not a past quote
Text-selectable warranty or survey notes are useful. A one-off estimate is not a source.
- 04
Greet people checking fit
Invite questions about area, job type, and how a visit works. Say prices follow a survey.
- 05
Install it on service and project pages
That is where people decide to inquire.
- 06
Test a town you do not cover and a price question
Both should refuse a confident yes.
Area and a site visit, not a renovation total
The sample confirms a published area and declines a price.
Do you work in this city, and what would a kitchen renovation cost?
The service-area page includes this city. The renovation page says a first site visit is free inside that area. It does not list a kitchen price — the office quotes after the visit. You can request the visit from the inquiry form.
Request a visit
Construction inquiries start with fit, not a catalog
A site-visit request is lead generation. The chat checks fit. The visit produces the quote.
Warranty limits and what “free visit” includes are FAQ lines people miss under a heading.
Questions after the work, about a defect you are actually responsible for, are customer support. Blame for another firm’s job is not a chat decision.
Published pages as the only source are explained in the website chatbot overview, and install is in the guide.