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Your website content
Pages, pricing, FAQs, and docs you already published become the source of answers. You do not write a second knowledge base from scratch.
Website chatbot
AI Website Chatbot for Customer Support, Lead Generation, and 24/7 Answers
Turn your website content into an AI assistant that answers visitor questions instantly.
What is a website chatbot?
A website chatbot is an AI-powered conversational interface that helps visitors get answers from your website without searching through multiple pages. Instead of opening Pricing, FAQ, and Support and piecing the answer together, a visitor can ask a question in their own words. The chatbot reads your published pages and replies from that content. It is not a replacement for your site. It is a faster way to reach the information you already published — hours, pricing, product fit, setup, and the other details people already come to the site to find.
How it works
The product should be obvious in ten seconds: the site already has the answers; the chatbot makes them askable.
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AI understands the content
The assistant learns what you offer, what it costs, and how you work — from your site, not from the open web.
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Visitor asks a question
They type what they actually want to know: fit, price, setup, integrations, or support. No need to guess which menu hides the answer.
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Instant answer
They get a reply on the page, then can ask a follow-up without starting over or opening a ticket.
Business use cases
A website chatbot earns its place when it answers a real job on the site. These are the jobs teams usually start with.
Customer support
Handle the questions your team already answers every day: hours, shipping, returns, plan limits, and how something works. The inbox still exists for exceptions; it no longer has to be the first stop.
FAQ automation
Keep FAQ content useful without forcing visitors to scan a long list. They ask; the relevant answer comes back. When a question keeps repeating, that is a signal to update the page, not only the bot.
Lead generation
When someone is close to buying, the chat can collect the right details and point them to a trial, demo, or contact form — after they already understand the basics.
Product discovery
Visitors rarely know your sitemap. They know their problem. The chatbot can match that problem to the right product or page instead of leaving them on a generic homepage.
Sales qualification
Ask about company size, use case, or current tools so sales sees who is ready — and who still needs a simple answer. Qualification happens in the same conversation as the product question.
Multilingual support
International visitors can ask in their language and still get answers grounded in your site. That matters when the English or Japanese page is clear, but the visitor will not hunt through it.
What changes for the business
The value is not “AI.” The value is fewer dead ends on the site.
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Reduce repetitive inquiries
The same five questions stop filling the inbox because the site can answer them as they arrive. Support still handles the unusual cases; it does not retype the published answer.
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Answer visitors 24/7
Nights, weekends, and time zones no longer mean a silent contact form. A visitor who arrives at 11 p.m. can still learn if you fit, what it costs, and what to do next.
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Help visitors find information faster
They skip the hunt through five pages when one question would have been enough. That is especially useful on sites that grew a large menu over time.
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Capture more qualified leads
People who understand pricing and fit are more likely to start a trial or book a call. The chat does not replace the form; it gets people to the form with fewer doubts.
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Support multiple languages
One knowledge base can serve visitors who would otherwise leave a page they cannot scan quickly. You keep one source of truth and still meet them in their language.
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Reduce support workload
Human agents spend time on exceptions, not on repeating what the website already says. That is the workload change teams actually feel after a few weeks.
Add it to the site you already have
Setup is a script on the page. The chatbot works with common website platforms.
WordPress
Add the embed to your theme or a header/footer plugin. No custom plugin stack is required to get a first reply from the pages you already publish.
Wix
Paste the script in custom code settings so the chat appears on the live site, not only in the editor preview.
Shopify
Help shoppers with shipping, returns, and product fit before they abandon the cart or open a ticket. The store stays the store; the chat answers the pre-purchase questions.
Custom website
Any stack that can load a script — Next.js, Rails, static HTML — can host the same assistant. The install is the same idea: one snippet, then connect your URLs.
For different kinds of businesses
The questions change by industry. The pattern does not: visitors want a direct answer.
Small businesses
A small team cannot staff chat all day. The site can still greet visitors, explain services, and take the next step without hiring a dedicated chat agent.
Restaurants
Hours, reservations, menus, parking, and allergy notes are asked constantly. The chatbot answers them on the page so the phone can stay free for bookings that need a person.
Real estate
Buyers ask about areas, viewing times, fees, and whether a listing is still available — often after office hours. A first answer on the listing page keeps the lead from going to the next tab.
Clinics
Patients want hours, insurance, first-visit flow, and what to bring. Clear answers reduce no-shows and phone tag without turning the site into a diagnosis tool.
SaaS
Plan limits, integrations, migration, and “does this work for my stack?” are the questions that decide a trial. Those answers already live in docs and pricing; the chatbot makes them reachable.
Professional services
Law, accounting, and consulting sites get scope and pricing questions. The chatbot can explain how you work before a consult so the first call is not spent on the basics.
Accuracy, security, and control
Teams adopt a chatbot faster when they know what it will — and will not — say.
- Where does the chatbot get its information?
- From the website content you connect: pages, FAQs, and other sources you choose. It should answer from your material, not invent a second version of your business or quote a competitor’s blog.
- Can it answer only from my website?
- Yes. That is the point of a website-trained assistant. Visitors get answers that match what you published, not generic advice from the public internet. If a page is missing, the honest reply is “I don’t have that here.”
- What happens if it does not know the answer?
- It should say so and offer a next step — a contact form, email, or handoff — instead of guessing. A confident wrong answer is worse than a short “I don’t have that yet.”
- Can I control what it says?
- You control the source content, and you can review conversations to see where pages are unclear. If an answer is wrong, you fix the page or the knowledge — not a mystery model you cannot see.
- How is visitor data handled?
- Chat transcripts help you see what people ask. Treat them like any other customer message: keep access limited, retain them only as long as they help you improve the site, and do not collect more than you need to help the visitor.
Pricing and setup
You should know the basics before you open the full pricing page.
- How long does setup take?
- Most sites can add the script and connect pages the same day. The first useful answers appear once the assistant has read your published content. Polishing weak pages is the part that takes longer — and that work helps the site even without the bot.
- How much does it cost?
- Plans are priced by websites and monthly AI questions — not by tokens you have to forecast. Start on a Free Trial, then pick Starter (Answer), Growth (Understand & Convert), Business (Integrate & Automate), or talk to us about Enterprise.
- Do I need technical skills?
- If you can paste one script tag before </body>, you can install it. No model training and no plugin maze for a standard website. A developer can help on a locked-down CMS, but that is optional, not the default path.
FAQ
- What is the difference between a website chatbot and live chat?
- Live chat waits for a person. A website chatbot answers from your content immediately, including after hours. You can still offer human follow-up when the question is too specific or when the visitor asks to talk to someone.
- Can I add it to WordPress?
- Yes. Add the embed script in your theme or site header. The chatbot then answers from the WordPress pages you publish, including posts you treat as documentation.
- Does it support multiple languages?
- Visitors can ask in the language they use. The assistant replies from your site content, which works best when key pages already cover the topics they ask about.
- Can it generate leads?
- Yes. After it answers fit or pricing questions, it can invite the visitor to start a trial, book a demo, or leave contact details. The lead is more useful because the visitor already got a real answer.
- Is coding required?
- No application development is required for a typical install. You add a script and point the bot at your website. Custom work is only needed if your CMS blocks third-party scripts.
- Can it answer from PDF files?
- Higher plans can add a PDF knowledge base on top of website pages — useful for manuals, policies, or spec sheets you want visitors to query without downloading first.
- Can it work 24/7?
- Yes. That is one of the main reasons teams add it: the site keeps answering when the office is closed, including weekends and holidays.
Related guides
The pillar covers the map. These articles go deeper on one question.
WebsiteChat Guides
Watch how to add WebsiteChat: crawl, test, and install the widget.
Custom ChatGPT for Your Website
When “custom ChatGPT” means an assistant on your site, not only a GPT inside ChatGPT.
What Is a Website Chatbot? How AI Chatbots Work
Definition, types, knowledge flow, and how chatbots differ from search and live chat.
Website Chatbot vs Live Chat: Differences, Costs, and When to Use Each
When a RAG website chatbot is enough, when live chat is better, and how the costs actually differ.
From “Search” to “Ask”
Why AI is changing how people expect to use a business website.
Why Your Website Needs an AI Chatbot
The support and conversion case for adding chat to the page.
How to Train Your Bot
How to get better answers from the content you already have.
See what your website could answer
Add WebsiteChat to your site and let visitors ask, instead of sending them to hunt through pages.
Try WebsiteChat on Your Website